This project began with choosing a natural phenomenon, in my case, a comet, and exploring its potential as a brand concept. Through research and experimentation, I developed a hypothetical perfume brand that captures its ephemeral beauty.
Problem
The challenge lay in transforming an intangible, poetic concept into a tangible product experience. Rather than relying on literal interpretations, the design needed to capture the emotional and visual associations of a comet, its movement, glow, and ephemeral presence, while creating a brand that feels both refined and otherworldly.
Approach
I began with deep conceptual exploration through photography, hand-made textures, material studies, and mind mapping. This research informed the development of a brand mark and identity system that reflects the comet’s ethereal motion. The final deliverables included a custom-designed perfume bottle, packaging, website mockup, and scent testing cards, all unified by deep blues, iridescent details, and atmospheric layouts that embody a sense of celestial elegance.
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