This project focused on rebranding the visual identity of a design and product development conference. I chose UXDX Con for its emphasis on cross-functional collaboration, innovation, and forward-thinking.
Problem
The existing branding felt static and overly corporate, lacking the energy and forward-thinking spirit of the event itself. The visual system did not effectively represent the collaborative momentum and creative exchange at the core of UXDX’s mission, making it less engaging for its tech-savvy audience.
Approach
To address this, I developed a sleek and modular visual identity centered on dynamic motion and vibrant interaction. Using bold typography, energetic color gradients, and repeating “X” motifs to symbolize convergence and potential, the system captures the fast-paced, evolving nature of the design and development world. The identity was designed to scale across print and digital, maintaining clarity while amplifying excitement.
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