This project focused on rebranding an underperforming brand. I chose SodaStream and redesigned its identity to appeal to a younger audience while celebrating its eco-friendly mission.
Problem
SodaStream’s existing branding lacked energy and emotional appeal, especially among younger consumers. The visuals felt static and utilitarian, missing the opportunity to convey the playful, fizzy, and customizable nature of the product. This disconnect made it harder for the brand to stand out in a competitive beverage and home appliance market.
Approach
To address this, I developed a vibrant visual identity centered on motion, color, and playfulness. Bold, bubbly graphic elements and a refreshed color palette evoke the effervescence of carbonation, while clean, dynamic layouts reflect a youthful and optimistic tone. The rebrand maintains a visual link to the brand’s eco-conscious values while energizing its personality to resonate with new generation.
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